Power Eagles Packaging


Packaging, Merchandising

Power Athletics Ltd. has always had a strong presence in Latin America, and what sport first comes to mind when thinking about this region? — soccer, of course! Power’s “Eagles” package was the ultimate soccer starter kit, containing shin guards, a ball and cleats. The challenge was to make a new package that would be exciting to open, reference the product design, compartmentalize the contents, shelf-block when stacked, and also function as a display unit. This gave smaller local retailers display swag with no additional investment. The “Eagles” package pushed Power unit sales up several hundred percent. This motif was also later applied to a series of country-themed “Eagles” promotions in time for World Cup ’06, and a more aggressive update “Screaming Eagles,” all of which sold like hotcakes. It was a great success.