Power Look Book 2012


Print Collateral

Power’s “Join the Power Nation” campaign of 2011 was well received by retail customers and the shoe-buying public. The decision was made to take it into a second year. In conjunction with a full rollout of retail merchandising, a Look Book was made for the kick-off at the seasonal sales meeting. We commissioned Richard Sibbald to shoot campaign photography that was fully modular and gave us a lot of flexibility in composing the piece. The look was happy, playful and sporty, and featured terrific product images by Bryan Lockyer. The booklet was a success, and complimented the seasonal catalogue well.