Campaign, Merchandising, Video

“Join The Power Nation” is a general, brand-based campaign implemented across all regions where Power is active. This forms the backdrop for other, more specific product-based promotions and will roll out across all platforms – at retail, online, and targeted media buys. The lockup had to work in both Spanish and English. The dynamic, modular photography allowed product categories to be singled out or intertwined based on the application. The campaign furthers the ongoing brand message that real recreational athletes play in Power shoes. To supplement 2012 updates, video was shot alongside the still photography. Clips were released for streaming online and screens at retail.