Power Original Packaging


Packaging, Merchandising

The Power Original was a specialty package for Power Athletics Ltd. The product was a curious beast: a casual retro-canvas vulcanized sneaker, with punk branding screened onto the heelcup, preppy heritage crest on the tongue, and a lugged turf soccer outsole. We embraced the punk motif with a photocopied, cut-and-paste, off-register overprint that captured the energy and in-your-face attitude of the shoe. Product was always at the forefront. We unified the grunge and the preppy into a tight lockup. The package certainly stood out amongst regular boxes; it was an Original.