Power Campaign 2008


Campaign, TV Spots, Flash Website, Merchandising

The Power “These are my shoes” campaign articulated the brand realignment we conducted in 2007. The “Play On” tagline and hallmark blue colour of the new Power featured prominently. The campaign employed a real-people strategy, depicting authentic recreational athletes. The message “These are my shoes” connected our athletes with the product and the consumer. This campaign included three television spots aired on FOX Sports in Latin American markets, a supporting microsite and full outdoor media and retail rollouts.