VéloColour Identity


Identity, Website

It was such a pleasure to work with bicycle-paint magician Noah Rosen to update the identity and website for his company, VéloColour. Noah is famous for his meticulous attention to detail and relentless pursuit of excellence – it was critical that we develop an update that was well-considered in every regard. We've tweaked and retweaked colour and typeface and prepared a solid identity toolkit that has the right balance of energised and restrained.

The updated VéloColour website is a terrific showcase for the master's work, with an easy-update CMS for new projects and news. We've also mated the site to an off-the-shelf shopping cart tool and integrated the two seamlessly.