About Triathlon Magazine

For more than 15 years, Triathlon Magazine Canada has been the number one read multisport magazine in the Canadian market. The magazine was a huge success from day one – subscription expectations were exceeded by a factor of two within the first year. Each issue is typically read by about 50,000 triathletes, more than half the total number of triathletes in the country.

The Project

Triathletes tend to be mature, A-type athletes who want to conquer everything. They are analytical, and hungry for information. We’ve built a brand and a magazine structure with very clear architecture, and content is presented within a framework that is organized to deliver.