Bata Innovation Lab
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Brand ID
Graphic Design
Production
Interior Design
Environmental Design
About the Bata Innovation Lab
The Bata Shoe Company is more than 125 years old and remains one of the largest footwear manufacturers and retailers in the world. For consumers in some regions, the name Bata is synonymous with shoes.
We have a long-standing relationship with Bata and have worked with many of its global sub-brands. In 2014, the Bata Innovation Lab (BIL) was created to help rekindle the spirit on innovation within the company. We have been the chief provider of communications services to BIL since its inception.
The Project
Architecting an innovation lab is a challenge. By definition its function is to instil some level of discomfort within an organization—to teach it to try things—and to possibly fail. We created two identities for BIL, and each evolved over time as the temperature of the room shifted. They needed to live just outside of expected norms, but not so far as to alienate hard working teams in markets around the world.
The Bata Innovation Lab is charged with reigniting the spirit of innovation within the organization. Our job with every communication was to inspire and push expected norms. BIL needed to demonstrate that taking risks was accepted and expected.
