VéloColour
Services
Brand ID
Packaging
Website
About VéloColour
It’s in the name. VéloColour paints bikes. Oh my! Do they ever!
Noah Rosen and Suzanne Carlsen and team have been blowing people’s minds for more than a decade and are steadily gaining a worldwide reputation for being THE shop where you have your bike customized or restored. With a waitlist of many months, bikes and frames roll in from everywhere for incredible design and meticulous paint application. They’ve even painted a bike for the Pope. They also have a line of locally-made softgoods for cyclists that are super functional, and built to last longer than their owners.
The Project
Roseander Main and VéloColour have ridden bicycles together for years and we’ve have had the opportunity to craft their ID and apply it to almost everything. We created a tidy and lovely logo and colour set, built two generations of website, packaging for their line of softgoods, tradeshow booths and team race kit. The VéloColour brand is like a child for us, and we’re happy to continue to nurture it.
“Before Roseander Main, our brand was a single raw egg in an empty fridge. Now it is an exquisitely cooked 3-egg omelette with a side of tart fruit salad and perfectly roasted potatoes, waiting to be eaten in a rotating restaurant 60 stories above your favourite skyline at noon on a Sunday in July.”
— Suzanne Carlsen, Partner and Designer, VéloColour
In the age of social media, small businesses are always ‘on’. Everyone needs a solid brand presentation.
