GOconut
Services
Product prositioning
Product naming
Brand ID
Website
Packaging
Social Media
About GOconut
GOconut is a whole-food energy snack made from pure coconut and natural flavouring. Coconut’s medium chain triglycerides are ‘good fat’—easy to digest and convert to fuel the body can consume. It is a great source of fast energy while trekking, cycling, hiking, climbing and other adventure activities.
The Project
GOconut occupies a unique position as an endurance sports nutrition product in a marketplace which has traditionally been oriented around healthy eating and wellness. The goal is to to bring a sustainable, vegan energy source into the world of semi-edible, get-the-job-done sports nutrition. Roseander Main developed an identity and communications package for GOconut which extends from logo and packaging to magazine ads and digital marketing elements.
Sports nutrition is a fast-growing segment and increasingly consumers demand simple, whole-food solutions.
We positioned GOconut as a clean ‘fuel’ for aerobic activity.
Bold, simple colour stands out in a retail environment dominated by feel-good health & wellness motifs.
