Black Oak Velo
Services
Communications Strategy
Brand ID
Brand Collateral
Website
Marketing Toolkit
About Black Oak Velo
Black Oak Velo is a New England-based provider of high-end custom bicycles. This is not the bike shop where you bought your first 10-speed. Black Oak Velo provides a fully bespoke service that begins with an understanding of the cyclist’s riding style and ends with delivery of a tailor-made machine unlike any other in the world.
The Project
We worked closely with the visionary Justin Bagnati to develop a very personal brand ID and all the elements that were needed to bring the business to life. This was a full package that included brand story development, ID and standards creation, a full suite of digital marketing assets and a branded product collateral.
In just two years, Black Oak Velo is already pegged as THE shop for discerning cyclists in the U.S. northeast.
Black Oak Velo represents a rarified segment of the U.S. cycling market, selling only high-end custom bicycles.
Our branding work needed to feel right to a consumer looking at a $20,000+ purchase.
Old Greenwich, Connecticut, is in the heart of New England. The Oak trees and stone fences line some of the finest gravel roads anywhere.
“Roseander Main took my lifelong dream of business ownership and turned it into a brand.
From my simple ideas, they created a full branding package that represents exactly what I had wanted, without me actually knowing what it was, or knowing how to get there.”
— Justin Bagnati, Owner, Black Oak Velo