Power Kinetic Integrated Campaign
Services
Product naming & positioning
Campaign Creative
OOH + Retail elements
TV spots
Digital media
About Power and Kinetic
Power is perhaps our longest-standing client. Way back when the Bata global headquarters were here in Toronto, back when all their men wore ties and jackets to work, we were taking photos of shoes and thinking how cool it would be to work on a big campaign.
Since then, we’ve created countless campaigns for Power and Bata. The Kinetic campaign is typical of the scope of these efforts.
The Project
The Kinetic campaign required a very solid retail core - we developed the core product ID, store postering, shoe and window displays and video content for digital displays. We also developed a full package of out-of-home visuals for billboards and busses, a series of TV spots, and a complete social media plan and content.
Kinetic is all about fluid motion - a shoe that seems like it isn’t there at all. We worked with themes of flexibility and motion and ended up with these lovely video vignettes that remain some of our favourite work for Power.
We’ve heard more than once… “Remember that campaign you did with the cool mirrored video? We want something like that!”
